Push Notification Analytics

The purpose of this article is to show the features of the Push Notification Analytics screen. 

Note: There are existing articles targeted towards fans for What Push Notifications are and Favoriting a Track, Series, or Driver with the MRP App.

Once you locate the communication tab to view analytics, there are a few pieces of information I want to highlight here. 

1. Total Recipients
   Each user getting a message is considered 1 recipient, even if the user receives the notification on more than one device.
2. Total Opens
   Each user opening a message is considered 1 open, even if the user opens the notification on more than one device.
3. Open Percentage
   Percentage of recipients opening your messages. The national average open rate for push notifications is around 6-7%.
   
4. Unique Users
   Unique number of users getting any notification in the search period.
   
5. Sends by date graph
   Gives a date-by-date breakdown of the number of sends and the number of opens in a given time frame. 
6. Data for each individual push
   Gives specific information like user, number of pushes sent, and open rates for each individual notification.